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A Bigger Picture for Quality Management?

What if superb Quality Management practices could be packaged with other elements in such a way that the company's offering was perceived by the marketplace as being on a completely different playing field to any competitors' offering - even those who can also demonstrate excellent Quality Management practices?

What if it was part of an Unrefusable Offer that enabled a company to win business it otherwise could not win ...or to charge more than it would otherwise charge (and more than competitors do charge ... even in a fiercely cost-competitive market)?  Because companies ARE doing this ... routinely, and methodically!