What if superb Quality Management practices could be packaged with other
elements in such a way that the company's offering was perceived by the
marketplace as being on a completely different playing field to any
competitors' offering - even those who can also demonstrate excellent Quality
Management practices?
What if it was part of an Unrefusable Offer that enabled a
company to win business it otherwise could not win ...or to charge more than it would otherwise charge (and more than competitors do charge ...
even in a fiercely cost-competitive market)? Because companies ARE doing
this ... routinely, and methodically!
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