What if superb Quality Management practices could be packaged with other
elements in such a way that the company's offering was perceived by the
marketplace as being on a completely different playing field to any
competitors' offering - even those who can also demonstrate excellent Quality
Management practices?
What if it was part of an Unrefusable Offer that enabled a
company to win business it otherwise could not win ...or to charge more than it would otherwise charge (and more than competitors do charge ...
even in a fiercely cost-competitive market)? Because companies ARE doing
this ... routinely, and methodically!
Quality Function Deployment (QFD) Customer driven design for products, services and software has become this year's buzzword. Value to the customer is the ratio of the benefits the customer ...
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